The Pitfalls for Professionals Writing a Book

The stacks at Austria National Library

“Oh that mine adversary had written a book.” Book of Job 31:35

For financial professionals, writing a book is often seen as a means to garnering influence and prestige. A recent post in the Trust Advisor Blog pointed out the downsides of book writing, and it can be summed up in one point: A book is a large investment of time (and money) with no sure return. The risk is reduced if the author is passionate about sharing a message. That way the need to express a message is fulfilled even if the impact of the book turns out to be negligible. As Chelsea Emery writes in the Passive Voice Blog:

 A prospective book writer must be passionate about the subject, said Marie Swift, president and chief executive of Impact Communications, a public relations firm in Leawood, Kansas.

 ‘It’s not always about getting new clients or creating celebrity status,’ said Swift. ‘Sometimes advisers feel they have a mission or a calling, and they feel the book is the mechanism for that purpose.’

 See the entire article here.

I can appreciate the effort that goes into writing a book every time I prepare to give a seminar to other lawyers on estate planning. My next seminar is (endorsement alert) June 7, 2013 at the Red Lion Hotel in Sacramento, and it has already been exhausting to get ready for it. But I always enjoy the experience. It is rewarding to share what you learn with others, and I suppose that is what it feels like to have write a book, too.

Creative Commons License photo credit: joiseyshowaa

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